Butterfly effect

The theory behind the butterfly effect is that any good deed, however small, creates a ripple effect that can change the world. Supporting a cause we hold dear, being environmentally-friendly, helping our fellow man, and encouraging our kids to achieve their full potential are all simple things we can do to create a butterfly effect.

Butterflies carry rich symbolism of universal appeal. Depending on the culture and belief system, butterflies can represent womanhood or the desire for immortality. Butterflies also symbolize birth, change and transformation. Inspired by the symbolism of the butterfly effect, the Bfly® jewellery collection expresses our desire to make this a better world.