

Butterfly Gem® Collection innovates in the jewellery industry with the Butterfly Gem® cut. Headquartered in Quebec City, this family-run business offers fine jewellery under the BFly® brand. Like the butterfly itself, our unique pieces symbolize birth, change and transformation.
The most technologically advanced ear piercing system
BFly® is proud to announce its partnership with the company Inverness Corporation, the world leader in the field of safe ear piercing systems. Inverness Corporation develops and produces the new BFly® ear piercing collections for its international market, with a distribution in more than 46 countries. The North American distribution in the jewelry industry is assured by our own company.