The range of Bfly products

Our approach to education

We want to lead children through five important steps of personal development :
The dream  –  self-confidence  –  action  –  optimism  –  perseverance
Inspired by international best practices for personal development, our approach is adapted to children in accordance with their cognitive development stage*.

*This approach was developed under the supervision of Doctor Karyne Lavoie, Clinical Paediatric Neuropsychologist.

Our Inspiration : Children

Children are the heart and the soul of our brand. We want to inspire them, in the same way that they always inspire us to be better for them. Young people between 3-10 years old are balls of energy. Everything around them is a source of curiosity.

They are at the stage of discovery and learning, and it is during this period that their personality and abilities develop. This is also when life takes the major directions that will determine what kind of adults they will be. This is why it is important to guide them in finding themselves.


What a customer service. Unbelievable but true! I made the purchase of earrings a few months ago. I only had a phone call to make and we proceeded to the replacement of it for free without stubbornness! Quality of the product 10/10. Customer service perfect score!
Quel service à la clientèle. Incroyable mais vrai! J'ai fait l'achat de boucles d'oreilles il y a quelques mois. Je n'ai eu qu'un coup de fil à faire et on a procédé au remplacement sans chchi de celles-ci! Qualité du produite 10/10. Service à la clientèle note parfaite!

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